Invitations

Wedding invitation timeline: when to send, week by week

Working backwards from the wedding date: when the save the date goes out, when the main invitation does, how to invite different guests to different functions, and why your RSVP number will still be wrong.

A hand holding a phone showing a wedding invitation next to a stack of printed cards

Everything below counts backwards from the wedding date. That is the only sane way to build a wedding invitation timeline, because every deadline you actually care about is defined by how much time a guest needs, not by how much time you feel like taking.

The single number worth memorising is six weeks. That is roughly what a working adult with a job and children needs to request leave, arrange travel and give you an honest answer. Send later than that and you will get a lot of maybes, which are worse than nos, because you cannot cater for a maybe.

The wedding invitation timeline on one screen

Weeks beforeWhat goes outWho gets it
24 to 32Save the date, but only if people have to flyGuests abroad, and anyone whose leave is approved months in advance
10 to 12Nothing goes out. The guest list gets written down properly.You, and whoever in the family holds the real list
6 to 8The main invitation: card, link, or bothEveryone
4Per function invitesThe smaller lists: mehendi, haldi, sangeet, reception only
3First RSVP reminderAnyone who has not answered
2Phone callsElders, and the relatives who never reply to a link
1Final details: timings, venue map, dress code, travel notesEveryone who is coming
Working backwards from the wedding date.
The invitation countdown from eight months out to the final week
The same countdown as a picture. The work bunches up in the last six weeks.

Six to eight months out: the save the date, and when to skip it

Save the dates are mostly theatre for a domestic Indian wedding. If your guests are in the same state and can drive over on a Saturday, an extra message six months early does not change a single plan. It just gives people something to forget.

There is one situation where it genuinely matters, and it is the family living abroad. A visa appointment can take weeks to even get, leave has to be requested against a calendar that was set last quarter, and fares to India in wedding season are punishing if booked late. Those guests need the date early, and they need it as a real message rather than a rumour that reached them through a chachi.

A phone call does this job perfectly well. If you want something they can forward, keep it to the two names, the city and the month. Not the venue, which will change. Not the timings, which you do not have yet. There are save the date messages you can copy if the wording is the part holding you up.

Ten to twelve weeks out: the guest list is the actual work

Nothing goes out during these weeks. This is when the list gets written down, and it takes longer than anyone plans for, because it is not really a list. It is four lists held by four people who each assume theirs is the complete one.

Get every name into one place with a phone number attached. Phone numbers, not addresses, because that is how the invitation will actually reach most of them. While you do it, mark each name with which functions they are invited to. That single column is what makes the next month easy instead of miserable, and building a guest list across multiple events goes through how to keep it straight.

Expect the list to grow once your parents have seen it, and not by a little. This is not a failure of planning. Your father will remember a colleague he cannot leave out and your mother will remember a cousin who came to her brother's wedding twenty years ago. Budget for it now rather than arguing about it in week four.

Six weeks out: the main invitation goes out

This is the deadline. Everything before it is preparation and everything after it is chasing.

If you are printing cards, work backwards again. Presses want time and in wedding season they want more of it than they will admit when you first ask. Get their real number and subtract it, which means your design has to be finished a good while before the day the cards go out. Then add the courier time for anyone out of town.

A website has none of that lag. It goes live when you publish, the link is the same length whether you send it to ten people or four hundred, and you can fix a misspelled venue at midnight. That flexibility is exactly why the link should carry everything that might change and the card should carry only what will not. If you have not picked a design yet, the collection is free to build in and you pay only when you publish.

One thing to avoid: sending a photograph of a printed card as the invitation. It arrives as a heavy image, it is unreadable at arm's length on a phone, the address cannot be tapped into a map, and six weeks later nobody can find it in their gallery. If you have a beautiful card, send the card. For the phone, send something built for the phone, and send it on WhatsApp the way it is meant to be sent.

Four weeks out: different guests, different functions

Almost no Indian wedding invites everyone to everything. The haldi is family. The mehendi is family and close friends. The sangeet is wider. The reception is the whole list, including your father's colleagues who you have never met.

Handling this by hand is where invitations go wrong. Someone gets sent the full schedule by mistake, sees a function they were not invited to, and now there is a phone call nobody wanted to have.

This is what our per event links are for. You generate a link filtered to a specific set of functions, and the guests who open it see exactly those functions and nothing else. The reception only list opens the invitation and sees a reception invitation. There is no greyed out row, no note explaining what they are missing, and nobody has to be told no. You can make a separate link for each list you need, so the mehendi link and the reception link both stay live and both stay correct.

Three guests opening the same invitation and seeing different functions
One invitation, three links. Each guest opens the functions they were invited to.

Send these in the same week, not spread over a fortnight. Guests talk to each other, and a week of silence between two relatives getting invited reads as a snub even when it was just admin.

Three weeks out: the first RSVP chase

By now some people have replied and most have not. That is normal and not a comment on you.

Chase the silent ones directly rather than posting in a group. A message addressed to one person gets answered. A message to a group of eighty gets read by all of them and answered by none, because everyone assumes someone else will go first. There are more ways to get guests to actually reply when the polite reminder stops working.

The dashboard shows you who has responded and how many guests they are bringing, so the chase list is just the names that are missing. RSVPs can come back through a form on the site or straight into WhatsApp, whichever your family will actually use. For an older guest list, WhatsApp wins, because it is a reply in an app they already have open rather than a form on a website they have to trust.

The RSVP dashboard listing who has replied and how many they are bringing
The chase list is whatever is missing from this screen.

Two weeks out: the phone round

There is a category of relative for whom a link is not an invitation. Your bua, your grandmother's brother, the mama who has had the same phone number for twenty years. They are not being difficult. In their understanding of the thing, being invited means being asked, out loud, by someone from the family.

An older relative being invited by phone rather than by link
For some guests the call is the invitation and the link is the address.

So call them. The link is not a replacement for the call, it is what you send afterwards so they have the address and the timings in writing. Put the family phone numbers on the invitation itself as well, because these are exactly the guests who will ring someone at nine in the evening to check which gate to use.

This is also the week to stop waiting for stragglers and lock a number for the caterer. Two weeks gives you enough room to act on the answer. A deadline the day before the wedding gives you none, which makes it a decoration rather than a deadline.

Your RSVP number will be wrong. Plan for that.

A cousin confirms for two and arrives with four, because his wife's parents happened to be visiting. A colleague who never replied turns up anyway. An uncle who confirmed for six sends three, because the children had exams. None of this is rude and none of it is preventable. Treat your RSVP count as the best available estimate, tell your caterer the number and ask what their buffer looks like, and never treat the confirmed figure as final.

One week out: the details, not the invitation

The last message before the wedding is logistics, and it should go to the people who confirmed rather than to the whole list.

Timings that have shifted. The gate to use. Where to park. Which hotel has the family rate and until when. The dress code, in the colours you actually mean, because telling a hundred people the sangeet is pastel produces a hundred different pastels, which is what the dress code wording and colours guide is for. Anything a guest arriving from out of town would otherwise have to phone and ask.

On a website all of this lives inside the same invitation the guest already has, so you are updating a page rather than sending a fifth message. Edits after publishing are unlimited, which is the point: the invitation is the same link on the day of the wedding as it was six weeks earlier, just more accurate.

If you are already late

Three weeks out and nothing has gone out yet? It happens more often than the timeline articles admit, usually because the date moved or the printer did.

Send the link first, today, to everyone at once, and skip the staged rollout entirely. Follow it with calls to the elders that evening. Print later, or not at all, and hand cards over in person to the families where it matters rather than couriering them. A late invitation with a phone call attached lands far better than a beautiful card that arrives after the sangeet.

If your date is still not fixed, start with the shubh vivah muhurat dates and work forwards from there instead.

Questions people ask

How many weeks before the wedding should invitations go out?

Six to eight weeks for a guest list that is mostly in India. Ten to twelve if a meaningful share of your family is flying in, because they need to clear leave, sort a visa and book a fare that does not hurt. Four weeks works only if everyone lives in the same city and nobody has to take a day off.

Do we need a save the date at all?

Only if guests have to make an expensive or slow decision: international travel, leave from a job that plans quarters ahead, or a destination wedding where rooms are limited. For a domestic wedding where most guests are in the same state, a save the date adds a message people forget and does not change anyone's plans.

Can different guests be invited to different functions?

Yes, and it is the normal Indian situation rather than an edge case. On Shagun Studio you generate a link filtered to specific events, so the guests invited only to the reception open the invitation and see the reception. They never see the haldi they were not invited to, so nobody has to be told no.

What is a realistic RSVP deadline?

Two weeks before the wedding, and treat it as the day you stop waiting rather than the day everyone replies. Caterers usually want a headcount around then. Setting the deadline the day before the wedding gives you no time to act on the answer, which defeats the point of asking.

Should we send a printed card as well as a website?

For most Indian families, yes, at least for the elders and the families you are close to. The card is for the hand and the puja room. The link is for everyone else, for the details that change, and for the guests who will actually need the venue map at eight in the evening. They do different jobs.

How do we invite people we forgot until the last week?

A link, immediately, followed by a phone call. This is the one clear advantage a website has over a printed card: there is no reprint, no courier and no minimum order. Send it, then call, because a late invitation that arrives without a voice attached reads as an afterthought.

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